5 Hidden Advantages of Cross-Platform App Development

5 Hidden Advantages of Cross-Platform App Development

The digital revolution is playing a pivotal role in ameliorating the fundamentals of businesses, industries, society, and economy. Introduction of latest technologies and applications has completely altered the way we live our lives. A Smartphone is just what you need today and you can do the simplest to a complex of the tasks. All the organizations aim at connecting with their audience with the help of mobile applications.

According to technology experts, mobile applications will keep evolving in the coming years. However, app development is not as easy as it seems. Each year new devices with new versions of operating system, platforms have made the process of app development quite cumbersome. The developers are caught in a situation where they have to decide whether they want to develop a native app or cross-platform app development. Both of these development platforms have their own set of advantages and disadvantages. Some developers believe that a native app is the best option for development while some say cross-platform is more sensible in today’s time because it is device agnostic. A native app is said to be time-consuming, expensive and requires a set of highly skilled developers for the development of a perfect application. On the other hand, cross-platform app development is faster, affordable and easy to launch. If we start jotting down the pros and cons then there will be no end but right now let us focus on cross-app platform app development and how it is proving beneficial in today’s time.

Let us discuss the 5 hidden advantages of cross-platform app development

1. Code re-usability :

Writing and developing a glitch-free application code is the primary key for app development. But if an application needs to operate on different platforms then what is most daunting is re-writing platform specific code yet again. With cross-platform app development, one can re-use the code again. It eliminates the overhead time where the developer needs to re-write platform or function specific codes again and then go through the entire implementation and deployment process.

2. Cost-effective :

Cross-platform app development is quite cost-effective as we already discussed the concept of code-reusability. Thus, the same code can be used for different platforms with minor or no changes. The organizations do not need to make an extra investment in the tools, resources, development and other recurring costs that come with building an application from the scratch. The same development team can be employed to carry on with the development process. It is also beneficial for entrepreneurs who are not sure about the success of their application. With cross-platform, they can develop an application on a lower budget in less time and see how it is faring in the market. If the test is successful then they can proceed on with their business plan else they can switch it off.

When one talks about native app development then it is an expensive option because the organization will need to employ dedicated developers for each platform. It increases the overall budget of an application and also the total time till the final product is ready to deliver. Applications that already have competition in the market might not even be launched and other ideas will start ruling the market.

3. Quick delivery and larger audience reach :

The application development time is also decreased drastically with cross-platform app development. You can easily leverage a single codebase and get it implemented on diverse platforms. The developers can concentrate on the efficiency and performance of the code without worrying about the platform specification and other related issues. It is a win-win scenario for the developers, consumers as well as the marketers. When an application can perform on several platforms then it also results in more people using the application. Your application will not be limited to just one platform user but it will have several other users too. This will increase the revenue generation and also make your application popular and let you know that how your application is performing in the market and how can you improve it.

4. Unified user experience :

Ok, so here is a small question how would you feel if you bought a new phone with a different platform and you suddenly find that your favourite app is no more the same. The look and feel are pretty different and you are not enjoying using it. In such cases, you will certainly be disappointed. Cross-platform development eliminates such mishaps and offers a unified user interface for all the platforms. The application will be same throughout irrespective of the platform it is being operated on.

5. Easy to deploy :

There are several technologies that have been introduced to further ease the process of cross-platform app development. Phone gap, Appcelerator are some of the famous tools that help the developers to implement and make changes to different platforms without any problems. These tools can be used to easily convert one code to another seamlessly. Even the latest changes that might be made on one platform will be synced to other platforms without any hassle. This fastens the app development process, saves time, money and the resources.


Cross-platform app development has its own set of benefits. In order to decide which type of development you should choose you will need to focus on your business goals and what your application is set to achieve. A limited budget and time constraints are two crucial factors that dominate the process of app development. If you get your app developed in a shorter period of time then you can easily decide your next course of action. There is no point in investing a large sum of money in an application when you do not even know that whether it will be successful or not. You can get a cross-platform application developed and get the feedback from the customers. You can easily make the required amendments and then proceed further.

In the end, the goal of an application is to attract maximum users and make them stay.

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