Reach More Users With A Battery-Efficient Mobile App

Reach More Users With A Battery-Efficient Mobile App

We all are glued to our smartphones 24*7 and we cannot deny how essential it has become for our daily lives. An internet connection is what we need and we can get everything that ranges from groceries to home appliances to movie tickets to a plumber. Everything with a mobile phone is perfect except the amount of battery it uses to perform multiple tasks at a time. Smartphones whether super expensive or cheap all drain battery during extensive usage. Mobile Applications consume a lot of battery when we use them. So, if you are planning to launch or develop a mobile app then do not forget the “battery efficiency” clause. A battery efficient mobile app is the key to a happy customer.

How and why does application drain the phone battery?

An application keeps using the phone battery even when it is not actually being used also known as background app-refresh For example, Facebook is running in the background to keep you updated about the latest news feed. News applications also do the same exercise of gaining current new updates and continuously updating the data. Sometimes when an application is exited from the multitasking window we assume that it will no more use the battery and the internet connection. But even in such cases, the relaunching of the app from the scratch consumes a lot more battery power, as it has to get back all the data yet again.

Mobile applications need sufficient energy to keep running. They tend to keep launching themselves, download updates and keep sending pushup notifications. Some also keep working in the background when the user is busy performing other tasks. All these processes involve CPU time consumption and also the draining of the battery.

Now let us see why the mobile app needs to be battery efficient?

1. Sticky consumer base :

People tend to download an application when it is worth their time and their valuable digital memory space. If an application keeps running and consuming the CPU and battery life then it will not be able to sustain in the market for long. Though the application environment is evolving rapidly smartphones are still trying to meet the need of a long-lasting battery. Users are very choosy when it comes to downloading an app and using it. If it consumes more battery than other applications then it will be uninstalled for sure. If your application is offering wonderful functionality but it lacks in the battery consumption department then it can highly affect the success of your application. You can surely get one time customers but they won’t last long.

2. Competition in the market :

There are plenty of applications for each and every market sphere that your application might be targeting. This makes the success of your application and the competition around it quite edgy. There is no room for a single mistake that can harm your application business. The consumers are no more naive about the technical specifications and its performance. If you are launching an application that already has existing competition in the market then battery consumption might be a turning point. Your customers will weigh the application on various aspects and battery consumption will be one of them. So, if you want to attract the customers then keep a note about battery efficiency clause too.

3. Continuous Updates :

An app which doesn’t consume a lot of energy can be left running in the background without worrying about battery drain issues. It will let the user obtain continuous data without any breaks. This gains another brownie point for a battery saving application. Your user will use the application effortlessly and will never think about uninstalling it or shutting it down each time. This will expand your consumer base and will also make your application reach to a lot more people.

4. Less charging of the battery :

The avid smartphone users charge their phone twice to thrice a day. If your application doesn’t drain battery then after installing users will be able to use it. They will not put the application on hold just because it was overburdening the battery. This in return increases the life of the battery and also the smartphone. You will get a stable customer in the long run and even make your application successful.

5. Downloading will be fast :

An application that consumes less battery will be able to download its content or related stuff faster. If your battery is down and you tend to download anything it takes a lot more time than normal. So, people will avoid using an application in such cases as it hinders the performance of other applications too.

These are some of the reason why you should be focusing on not just the functionality and interactivity of an application but also the battery optimisation. It is one of those underrated aspects of mobile app development that is often overlooked. But with the way how the technology is changing each day developers need to shift the focus in this field too. Battery consumption is a major drawback that mobile manufacturers are still trying to combat. So, the best developers can offer their customer is a battery friendly app.

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